Executive Yak

Suzanne Elshult, http://executiveyak.com Executive Yak, sponsors live round tables for senior marketing and human resources executives in the Seattle area and offers executive / professional coaching and virtual learning opportunities for leaders, business owners, consultants and coaches committed to growth and high performance. Today my marketing executive roundtable discussed channel management. My former roundtable member Dan DeVries (currently the Founder/President of Wild Horse Strategies) came to guest visit and facilitated a great discussion shedding light on all the complexities involved...

Suzanne Elshult, http://executiveyak.com Executive Yak, sponsors live round tables for senior marketing and human resources executives in the Seattle area and offers executive / professional coaching and virtual learning opportunities for leaders, business owners, consultants and coaches committed to growth and high performance. Our discussion topic at last week’s marketing executive roundtable was around how to develop and market loyalty? One of the questions we asked ourselves was “What company are we as individuals loyal to and why.” Here is the list we came up with: • Alaska Airlines:...

Suzanne Elshult, http://executiveyak.com Executive Yak, sponsors live round tables for senior marketing and human resources executives in the Seattle area and offers executive / professional coaching and virtual learning opportunities for leaders, business owners, consultants and coaches committed to growth and high performance. Last week the focus of my HR Executive Forum roundtable was inward on ourselves, something we do too rarely …seems we still feel guilty and consider it a luxury to care for ourselves. We had great disucssions around a number of different topics ranging from how...

Suzanne Elshult, http://executiveyak.com Executive Yak, sponsors live round tables for senior marketing and human resources executives in the Seattle area and offers executive / professional coaching and virtual learning opportunities for leaders, business owners, consultants and coaches committed to growth and high performance. This morning as I was putting away the file from my recent Marketing Executive Roundtable on “the Role of Marketing in Product Development” I found myself browsing some rough notes and remembering how interesting the discussion was . A range of topics was discussed....

Suzanne Elshult, http://executiveyak.com Executive Yak, sponsors live round tables for senior marketing and human resources executives in the Seattle area and offers executive / professional coaching and virtual learning opportunities for leaders, business owners, consultants and coaches committed to growth and high performance. Last week I met with a group of HR executives to discuss issues around organizational design in their respective companies. It was an interesting session and, as you might have guessed, we came out of it with a clear sense that there are no “one size fits all” solutions...

Suzanne Elshult, http://executiveyak.com Executive Yak, sponsors live round tables for senior marketing and human resources executives in the Seattle area and offers executive / professional coaching and virtual learning opportunities for leaders, business owners, consultants and coaches committed to growth and high performance. Recently marketing executive roundtable met to discuss social media and social engagement. The one most interesting shift we all noticed immediately from the discussion we had two years ago is that one of our top questions is no longer “how do we get started” but more...

Suzanne Elshult, http://executiveyak.com Executive Yak, sponsors live round tables for senior marketing and human resources executives in the Seattle area and offers executive / professional coaching and virtual learning opportunities for leaders, business owners, consultants and coaches committed to growth and high performance. In my years as an HR executive (before I started my own practice in the mid-90s) it seemed to me that performance management trends tended to swing back and forth on a pendulum – coupling and de-coupling pay with performance, focus on results and goals vs focus on behaviors...

Suzanne Elshult, http://executiveyak.com Executive Yak, sponsors live round tables for senior marketing and human resources executives in the Seattle area and offers executive / professional coaching and virtual learning opportunities for leaders, business owners, consultants and coaches committed to growth and high performance.This week my marketing executive roundtable group had a very intriguing session on mobile marketing. Here are some highlights: What’s Happening in the Market? We are seeing a definite shift in how people consume. People are spending less time reading, listening to the...

Suzanne Elshult, http://executiveyak.com Executive Yak, sponsors live round tables for senior marketing and human resources executives in the Seattle area and offers executive / professional coaching and virtual learning opportunities for leaders, business owners, consultants and coaches committed to growth and high performance. When my marketing executive group met last week we all agreed that re-branding is like painting a wall. If we don’t prep the wall first we will without a doubt get into a heap of trouble downstream. In fact a key reason so many re-branding efforts fail is because...

Suzanne Elshult, http://executiveyak.com Executive Yak, sponsors live round tables for senior marketing and human resources executives in the Seattle area and offers executive / professional coaching and virtual learning opportunities for leaders, business owners, consultants and coaches committed to growth and high performance. Is “engagement” becoming yet another over-used buzz word? Are we using engagement in the wrong way? Should we be asking whether we are “engaged as a state” not what we do: “we engage all the time.” Are you creating a culture of actual active engagement? These...